Strategy for founders who are serious about growth.
I work with founder-led businesses to build the structure, systems, and revenue that turn great ideas into scalable companies.
Corporate-trained. Entrepreneur-proven.
I don’t come in to tell you how to run your business, you already know how to do that. I come in to bring structure to your vision and strategy to your growth. I help you get the right people in the right seats, set clear direction, and create operational clarity that lets you lead without losing yourself in the day-to-day.
With over 15 years of experience growing purpose-led brands, from the early days at lululemon, to scaling teams at Saje Natural Wellness and Native Shoes, to co-creating and building the vision for SHIFT27 The Athlete Hub from the ground up, to advising global companies like Cargo Crew and course-correcting high-growth beverage brands like Lass Chance Beverage Co. I bring firsthand experience from every stage of business growth.
I bring structure to vision. I help people move through roadblocks. I translate what’s in your head into systems, team clarity, and strategic direction, so you’re not doing it all alone.
Whether you’re building something new or levelling up what’s already working, I’m here to help you scale without losing your spark.
Let’s get you out of the weeds and back into your zone of genius , with a team that can keep up and a plan that works.
You’ve built something real. Now you need the strategy to match.
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Business Strategy & Growth Planning
From vision to execution, I help founder-led businesses build the strategic foundation for sustainable growth — clear priorities, defined goals, and a roadmap that actually gets used.
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Revenue & Cash Flow Mapping
Understand exactly where your money is coming from, where it’s going, and how to build revenue streams that are sustainable. I help you create financial clarity so you can make better decisions, faster.
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People & Team Development
Your team is your biggest growth lever. I help you build organizational structure, develop leadership capacity, and create the people systems that let your business scale without burning everyone out.
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Sport Program Development
I specialize in helping sport-focused organizations — from athlete training programs to recreational leagues — build the business infrastructure to grow, retain members, and operate with intention. Strategy meets sport here.
Ready to build smarter?
One conversation can change the direction of your business. Let’s find out if we’re a fit.